There is no denying that the battle between Steam and Epic Games is heating up. While the launch of the Epic’s own storefront is definitely a good news for developers who are expecting to make more money by selling their games on Epic’s store, it is also a good news for Epic as they can easily attract many companies who are powerful and influential in the PC gaming industry. The question that arises here is how does it affect the PC gamers?
Well, to be honest, the whole deal with revenue split is not something that players are concerned with. Steam still remains one of the largest digital distribution platform and players actually like Steam because they have been using it for a long time. Additionally, they like Steam because they are familiar with it. This means that players will more or less continue to use Steam, and buy games from the same store. This presents Epic with a challenge of convincing people. Sure, Epic has already wooed Deep Silver, and Ubisoft, but the main target is the customers, and not the developers.
Even if Valve is keeping 30 percent of the revenue made from a game, people are still more comfortable with Steam. There are multiple reasons behind that as well; for starters, people are confident about Steam, and its policies. Additionally, for a person whose entire game library is already available on Steam, it is an inconvenience to have to use another store just for the sake of buying a game.
Metro Exodus is exclusive to Epic store for an entire year, and that too, at $10 cheaper. This might look like a bad thing for Deep Silver, but when you do the math, judging by the 88/12 policy of Epic Store, for every copy of Metro Exodus sold at $49.99, the publisher will be making $43.99.
However, when you look at Steam where the standard edition of the game is priced at $59.99, and also keeping in mind Steam’s 70/30 policy, for each copy of Metro Exodus sold on Steam, Deep Silver will earn $41.99. While the difference is only have $2, when you take into the account the number of copies sold, it actually ends up becoming quite a lot.
Sure, players are definitely comfortable with Steam for al lot of reasons, but when you look at this competitive strategy of pricing, things start to change a bit. For instance, in a year’s time, Metro Exodus will no longer be an exclusive to Epic Store, but it will also be $10 cheaper on their store. Players will have a chance to buy the same game for cheaper. That is, if, after a year, Metro Exodus is still being sold for $59.99 on Steam, which, at this point, seems highly unlikely.
Epic Needs to Convince the Gamers
There is no denying that Epic is slowly, and gradually convincing the developers and publishers to move to their store, however, that is not the end of the story. The main game here is of the gamers; Epic needs to make sure that they are able to convince the gamers to make the jump as well. The reason behind that is rather simple, if the gamers do not want to shift to Epic’s store despite having cheaper prices, there is no way Epic can benefit from attracting the developers.
Because in the end, the revenue is going to go to Steam, and not Epic.
Things have just started heating between two companies, and we are only looking forward to see just what happens when more and more games are launched. Epic already managed to take Tom Clancy’s Division 2 away from Steam, and we are still not sure if that is a timed exclusive or not. Ubisoft is releasing Far Cry New Dawn on the same day as Metro Exodus, and we are only waiting to see if Epic manages to snag another title, and take it on the other side.
Let us know what you think of this heated battle between Epic and Steam.