News: In a recent interview, Square Enix CEO Mike Fischer discusses the differences between Eastern and Western cultures, and how developers can use the different gaming markets to their advantage.

In an interview with Fast Company, Mike Fischer of Square Enix discusses the major differences between Eastern and Western audiences, and developers. “A Japanese developer might throw down a four-page handwritten treatment for a game, and it’s about the studios grokking the developer’s sensibility,” says Fischer. “Whereas a Western developer will turn in a 300-page document with every aspect mapped out, and key is to understand the spirit of the game. Neither one is ideal.”
Fischer mentions that with FF XIII, criticisms from the West about the game being too linear were incorporated into the sequel with the Time Crux system. This, in turn, may have alienated some of the Japanese fans: Final Fantasy XIII-2 sales in Japan have been disappointing. “At the same time, there’s a global shift towards different types of gaming and business models in online, social, and mobile gaming.” Thanks to this new business model of gaming, companies like Square Enix “can create smaller, more agile projects and take more creative risks.” This probably means we can expect to see more social integration and social games from Square Enix in the future.
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