Activision’s famed toy franchise for the kiddos reaches $500 million in retail sales. Oh my.
When kids get a hold of something, it’s popularity becomes a wildfire. When Pokemon came to American shores, it was the biggest school activity during recess and lunch. If you really had it made, you’d go to your friends house after school and try to catch ‘em all. Merchandise of all kinds were crafted to take advantage of the child fantasy phenomenon. Skylanders Giants has done the same in this decade. The children’s toy franchise derived from Skylanders Spyro’s Adventure hurdled the $500 million mark (that seems to be Activision’s magic number) and solidifies itself as one of Activision’s biggest franchises.
The data is hard to find out there to compare the likes of this achievement, but I assure, $500 million isn’t an average feat. However, if we compare the likes of other hard hitting Activision franchises such as, oh, Call of Duty, we’d notice that Skylanders is certainly an above average selling franchise. We must remember, Call of Duty: Black Ops 2 sold $500 million in its first day.
Still, that’s a lot of happy children, happy parents (hopefully), and of course, a happy Activision. Happiness abounds today.