News: G4, the struggling tech/videogame network, will reportedly be getting rebranded as it takes on a more “modern male” direction. In other words, the G4 we once knew is dead.
The story of G4 just gets sadder and sadder. First they stopped being a videogame-only network, then DirecTV drops them from its channel lineup, then Kevin Pereira and Adam Sessler leave, and now G4 is reportedly getting rebranded.
According to Variety sources, G4’s parent company NBC Universal will be changing things up for the decade-old struggling network in early 2013. This means G4 might get a name change and take on a more sophisticated, “modern male” direction similar to what GQ magazine did.
G4’s tech/videogame roots will supposedly remain in tact, but considering how far removed the network is from their roots after the transition of becoming a crappy Spike TV wannabe (hello Cops and Cheaters!), there’s no doubt that the upcoming rebranding will make G4 even less of a tech/videogame-centric network.
At this point, I’m just waiting for the announcement that G4 (or whatever it will be called) will get cancelled entirely. The only good shows worth watching used to be Attack of the Show and X-Play, but now they’ve just gone downhill. The former was ruined once, ugh, Olivia Munn joined (how and why did she become co-host?), while I refuse to watch the latter since Adam Sessler left; now apparently this Blair Herter took over co-hosting duties (CAN SOMEONE PLEASE TELL ME WHO THIS GUY IS AND WHERE HE CAME FROM?).
To me, G4 died a long time ago. Perhaps G4 should just be renamed to G4: Gone 4 Good.
For more hopefully happier news on G4, stay tuned to BeefJack.