SCEE CEO, Jim Ryan, has stated that the company will look towards the younger demographic and family market for the PS3 in 2012, although “the core gamer will absolutely not be neglected.”
Speaking to Official PlayStation Magazine, Jim Ryan has expressed Sony‘s wishes to emulate the successes of the PS1 and PS2 in capturing the wider audience with the PS3, and to do so, they will be focusing on the family market and younger demographic in 2012.
“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”
“I think you’ll see us taking the console more towards a slightly younger demographic. More family market,” he continued.
Sony has already begun to try and capture that market with the PlayStation Move and entertainment services such as LoveFilm and iPlayer. Even so, further efforts next year will not compromise the console’s major audience.
“The core gamer will absolutely not be neglected,” he affirmed. “There’s going to be tons of great stuff for the core gamer, but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven’t yet got to on PS3.”
The company might have just received a huge blow to its core output, with the rumoured loss of Ico and Shadow of the Colossus creator, Fumito Ueda.
We’ll bring you more on that and all the latest Sony news right here at BeefJack.