News: Halo 4 made Microsoft more than $220 million in its first day on sale, making it the biggest entertainment launch of the year.
(Until today, anyway)
Well, who’d have thought it? Halo 4 is popular. So popular, in fact, that Microsoft have championed it the “biggest Halo launch in history”, although reports suggest it’s sold less copies than both Halo 3 and Halo Reach in their opening weeks.
While the champagne spills over at Fortress 343i, Microsoft are eager to point out that not even Harry Potter and the Deathly Hallows Part 2 raked in more U.S. dollars on day one than Halo 4, although they’re less keen to point out that a cinema admission fee is roughly a quarter of the price of a copy of the game. But hey, details schmetails.
Microsoft reckons its juggernaut franchise is on track to hit its $300 million global sales target within its first week too, thrusting lifetime sales for the Halo franchise passed the $3.38 billion mark. Ghee whizz.
Simon Williams penned BeefJack’s Halo 4 review and liked 343 Industries’ maiden voyage plenty: “343 Industries have crafted an excellent debut, and with the Bungie monkey now off their back the future of Halo belongs to them.”