Assassin’s Creed 3 director compares franchising to “communism”
Lewis Denby August 17, 2012 - 10:16 amNews: Assassin’s Creed 3 creative director Alex Hutchinson compares Ubisoft’s franchising philosophy with communism, reasoning that the bigger successes fund smaller experiments.
Here’s an odd one. Fed up of all the Assassin’s Creed games? Think this sort of franchise cashing-in is indicative of the darker side of a capitalist world? Assassin’s Creed 3 creative director Alex Hutchinson would disagree. He thinks it’s actually more about communism.
What the hell is he talking about? According to the Ubisoft man, capitalising on the success of franchises like Assassin’s Creed allows the company to channel more money into smaller projects too, thus distributing the wealth.
“Any revenue that a publisher can get to make riskier projects is cool with me,” he said. “People say it’s the dark side of capitalism but it’s more like communism; we have big projects whose success pay for the little projects.”
Speaking in an interview with CVG, Hutchinson also made the somewhat controversial claim that games journalists are “subtly racist”, which is why many of them supposedly favour Japanese games.
“Just think about how many Japanese games are released where their stories are literally gibberish. Literally gibberish,” he said.
“There’s no way you could write it with a straight face, and the journalists say ‘oh it is brilliant’.”
Well then.
