Planning your game’s next web design project

The roadmap to building a great website for your game and engaging your audience.

Building a website is always a learning experience about how clear your mission is and defining your unique selling point, what makes your game stand out from the rest.
Whilst developing, some may have already established their brand identity whilst others leave it for a later stage. Planning your web project, however, is the perfect time to establish those brand guidelines, define your logo, goals and visual identity. Many miss the importance of the planning stage. There are questions that will always arise at one point or another during the process and getting those out of the way before assigning the job to a designer will save time, lengthy correspondence and will shed light on any gaps that need filling and mistakes you can avoid at an early stage.


Design brief

Our job as designers is to bring visual clarity to the people who buy and play your games. Illustrating the essence behind your studio and the work you’ve produced over the years, however, can be a sizeable task for someone who only just got to know you. Putting together a brief will not only help determine your project timeline, but also bridge the gap between your studio and the designer. Making sure to provide the clearest and most detailed brief possible will maximise your chances towards building a true representation of your game online. Here’s what to include:





Establishing your game’s visual references and copy will push your project to the next step, allowing the designer to build your website using the right information and creating a design to fit your content rather than later running into a struggle when having to create content to fit the design. Setting up a strong foundation of assets and copy will also eliminate the element of surprise and dissatisfaction with the direction of your web project. Here’s a list of what makes up valuable content for your game’s website:




Style Direction

There is a significant difference between designing a game and designing for the web. Web design is no longer just about appearance and aesthetics, but visual communication and meaningful results. Typeface alone can affect on how well people remember your content, how they feel about your game and can mean a measurable financial impact for your studio. Thus it is important to give a clear direction of how you would like your game to be represented. Gathering a list of references and visuals will give a good sense of your preferences and dislikes, however providing details such as user interface elements from the game can give even better consistency between the look of the game and it’s website. Make sure to provide assets in a Photoshop or Illustrator file if possible!



Just like very game has different features, so do websites. Doing research on what has been done and what features have been successful for others will help you determine which ones should be included in your design and further analyse the impact those can have on your business. Here’s list of features you can choose from:
  • User registration
  • Blog
  • Forum
  • E-commerce
  • Event calendar
  • Slideshows
  • Video background
  • Contact form
  • Sign up form
  • Social media feed
  • Music
  • Animation
  • Responsive design
Finally, a new website won’t happen overnight, so make sure you plan enough time for design and development and remember to maintain your social media accounts!