London-based games company launches two new divisions. Create will collaborate with aspiring game designers. The Game Agency will work with corporates and other agencies
London-based games company BeefJack has today announced that it will launch two new divisions of its fast-growing business – BeefJack Create, and BeefJack: The Game Agency.
BeefJack Create will target aspiring games industry professionals who, for whatever reason, are not looking to found and run their own studio at this stage. It will specialise in nurturing and developing the most interesting game ideas from the most talented emerging designers, as well as offering full development and distribution across web, mobile, PC and console.
Meanwhile, BeefJack: The Game Agency will be an innovative take on the creative agency format, placing interactive content at the forefront of its campaigns. Working with corporate entities and other agencies, The Game Agency will build intricate, game-focused campaigns aimed at driving engagement between brands and their audiences.
Lewis Denby, BeefJack’s head of marketing, said: “Over the past several years, we have worked with a variety of fantastic companies and individuals to build impactful games, from dazzling 3D racers to award-nominated mobile adventures. We have always placed collaboration at the forefront of our service offering, but it has become increasingly apparent that our different clients deserve a tailored, bespoke service that suits their reasons for working with us.”
He added: “Over the years, we’ve built games and campaigns for the National Lottery, LV, Cadbury and The X-Factor. We’ve also made a range of genuinely interesting indie games for individuals looking to make their break in the industry. For example, today we announced Iron Fish, an Unreal 4-powered horror game in partnership with game designer Dean Edwards, which is a perfect illustration of what Create in particular is all about. I’m confident that the launch of Create and The Game Agency will help us refine our service offerings and go on to make ever more interesting, creative titles for our clients and partners.”