Snowflake nominated for TIGA Award

BeefJack’s mobile charity game Snowflake (link to case study) has been nominated for ‘Best Game with a Purpose’ in the 3rd annual TIGA Awards; the ceremony will take place on the 6th November at the fabulous OXO2 in London.

The judges are looking for:

  • Games that are made with a strong purpose in mind – they combine both enjoyment and a purpose – advergames, charity or educational games or awareness-raising
  • Engaging gameplay and exciting game design
  • Strong visual design and identity

TIGA’s Games Industry Awards, created by TIGA – the UK trade association for developers, digital publishers, service providers and education providers in the games industry, focus on the best games in the industry over the past 12 months as well as highlighting and rewarding best practice from those contributing to its long-term success.

Snowflake was developed by the BeefJack Agency (link) for family support charity Home-Start UK, and released last year to support the launch of Home-Start UK’s annual Snowflake Appeal for Vulnerable Children. Home-Start came to BeefJack for a creative way to involvethe player emotionally with the family’s story – to then maybe sign up as a volunteer. Working on storytelling, design and innovative game mechanics, the BeefJack Agency created a highly engaging game.

Annie O’Brian, Head of Communications at Home-Start UK, said: “The Snowflake game is a compelling way to truly engage people in what we do. We can put them in the shoes of a Home-Start volunteer as they support a family with young children through all kinds of situations, both rewarding and challenging – just like in real life.”

Shaun Leach, BeefJack’s Creative Director, added: “We set out to find a way to translate Home-Start’s very human, very emotional, and very real message into game mechanics. We decided to focus on what volunteering really feels like. Home-Start has volunteers that go and help families in need, whether they’re families at a disadvantage or a family in crisis.

“Creative use of technology is very important to us. For Snowflake, we synced the game with the player’s real device calendar. Once these tasks are accepted, this is booked into the calendar alongside their real-world commitments, and they are responsible for checking back in at the appropriate time. Our use of the device calendar was our mechanical metaphor, designed to really resonate with people how hard these volunteers work, and the emotional engagement involved.”