Wii sees first drop in profits in four years
As they say, nothing lasts forever, not even the explosively popularity of the Wii. Not surprising at all, it was bound to drop to regular levels, and not ‘printing money’ numbers.
According to Andriasang, Nintendo’s operating income fell 58.6% from last year, and the sales dropping 43% as well. Even Nintendo itself has lowered it’s expectations from a predicted 26 million Wiis sold to 20 million.
CEO of Nintendo Satoru Iwata says this is because:
“We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover.”
I wouldn’t be surprised if because of New Super Mario Bros Wii alone the Wii is returned to it’s ‘I can’t find one in the whole state’ level of scarcity. Being down hasn’t kept Nintendo out before, and they’re certain to make a comeback soon.
I knew that it was only a matter of time until the Wii sales reached sane levels, but I didn’t think it’d take four years. I’m half-surprised that they didn’t go month after month, year after year of constant growth until the Wii2 was launched.
Source: Andriasang via Games Industry.biz
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